Strategic business consulting and interim management for international clients interested in Korean market


Main clients

International companies interested in Korean market or businesses

Professional service firms looking for strategic capability in korea


Service areas

These are some our service areas. We can work on other topics of interest for you in which we can utilize our strategy and execution capabilities.

Korean Marketing Strategy

You want to know how best you can enter or expand in Korean market.

You need to understand the market. Market size and growth, customers, players, products, distribution channels.

Then you develop a marketing strategy or a go-to-market strategy. A compelling value proposition to the right customers. A solid business model, effective communication and distribution channels to reach customers.

To gather relevant information from different sources and to synthesize them into insights require strategic capabilities. So does the task of developing a practical strategy.

Korea Strategy can help you understand the market and formulate an effective strategy.

korean business Due diligence

You need to fully understand a Korean company, for the purpose of M&A or strategic alliances.

Financial due diligence gives you a realistic financial snapshot of your target. Essentially whether you can trust its financial statements.

Strategic due diligence examines how its business has been doing and is likely to perform going forward. A company may look sound financially, but the business model may be losing its relevance for the future. On the other hand, a company may not look good financially, but may have a strong future potential or valuable assets for you.

Korea Strategy will deliver this. We can also help develop post-acquisition strategy as a part of due diligence or separately.

korean Business development

You decided to enter Korean market, or already did but want to do better.

You need to develop customers. You may need to present your proposal to potential customers. You may need to find a partner for certain distribution channels. You may be even looking for an investor.

First thing you need to do is to make a compelling pitch presentation. This requires effectively communicating your strength as well as what your Korean customers or partners want.

And you need to meet potential partners, customers, or investors.

Korea Strategy can help you through this process.


Engagement models

Consulting project

A consulting project is suitable when the deliverable and the scope of work can be well defined. You have a specific question like "what is the best way to launch our product in Korea?" or "who do we need as a partner?" or "what companies are potential acquisition targets?"

Korea Strategy will deliver the answers.

Interim management

You decided to enter Korean market. But you have no one in Korea.

You cannot just wait until you find a permanent executive. In fact, you may not be sure if you need to hire a permanent executive yet.

Korea Strategy can work as your interim executive.


Why Korea Strategy

Modular and Affordable

Big consulting firms have many consultants on the payroll. They need a large work to justify a large price to justify a large team. As a result, the price is too high for many companies.

Korea Strategy is free from the pressure as a one-person practice, and finds a small and modular work attractive.

As a result, our service tends to be much more affordable.

Innovative and Entrepreneurial

Hyokon Zhiang has a track record of innovative ideas that had large impacts.

He initiated and designed the business model of the first online insurance company in Korea.

Hyokon also recommended a new business model for a large bookstore, which contributed significantly to its profitability.

well connected with business leaders

Hyokon is well connected to executives at top Korean companies like Samsung, LG, Hyundai, and SK, Internet giants like Naver and Kakao, investment firms, financial service companies, and startups.

He also knows capable independent professional service firms and individuals, who he teams up with as needed.